UltraBoost Cleats – The first UltraBoost football cleats are set to be released today during halftime of the Superbowl. This limited edition cleat combines Boost and Primeknit with the Razorframe and Sprintstuds to create an all new cleat. The UltraBoost cleats will retail for $180.

UltraBoost (silver boost) – Also releasing along side the UltraBoost cleats are the UltraBoost 3.0 running shoes with silver Boost material. This is the first time this color has been used for the Boost so they are expected to sell quickly. The silver UltraBoosts will be released during halftime and retail for $200.