adidas ZX Flux Custom

adidas announced today that the popular ZX Flux shoe will be available to customize starting this August.  Unlike current miadidas custom shoes where you pick the colors from a preset palette, the ZX Flux will use a new app that will be for iPhone and Android devices.  Based on the pictures shown, the app will allow customers to take a picture and then apply it to the print for the shoe design.  This could allow for truly customized shoes and a lot of interesting designs.  Likely there will be some kind of limitations or screening process to prevent the service from being used inappropriately, but other than that, it should allow a lot of freedom when it comes to creating your own shoe.  Stay tuned as this service should be available within a few months.

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