adidas announced today that the popular ZX Flux shoe will be available to customize starting this August. Unlike current miadidas custom shoes where you pick the colors from a preset palette, the ZX Flux will use a new app that will be for iPhone and Android devices. Based on the pictures shown, the app will allow customers to take a picture and then apply it to the print for the shoe design. This could allow for truly customized shoes and a lot of interesting designs. Likely there will be some kind of limitations or screening process to prevent the service from being used inappropriately, but other than that, it should allow a lot of freedom when it comes to creating your own shoe. Stay tuned as this service should be available within a few months.